Specindex

Home Builder Advertising: New Home Prospects Tired of Incentives?

Lance Sonka (281-818-2727) — Sat, 23 Jun 2007 19:02:50 -0500

We have been busy with all of the recent Specindex New Home Marketing 2.0 Updates - but wanted to share with you the passion behind our need to re-invent the "Home Builder Marketing Wheel".

Here is a video I found on Youtube that demonstrates how many new home buying prospects might feel about the current "Carnival of New Construction Home Buying Incentives," being offered by home builders to reduce swollen spec home inventory lists:

Listen to the "angst and sarcasm" in the content creators voice...

This consumer driven, self-made editorial refers to the Houston Housing Market - one of the strongest residential construction markets currently remaining in the United States. The points made by the creator of the video commentary may not reflect what is going on in the minds of your prospects today - but what about tomorrow?

Not long ago, I posted an article on the Effectiveness of Current Home Builder Marketing, in which a few serious questions were asked to the residential construction industry.

What if your prospects are not buying their new home from you because of your home selling tactics?

Is it possible that your target market has grown up - beyond the reach of cheesy buyer incentives and false bottom feature promotions?

The Specindex is the self-service, automated, online marketplace, where New Home Sales and Marketing experts socially network with Real Estate industry professionals to increase their new home sales.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Grand Heritage - Bowen Family Homes

Lance Sonka (281-818-2727) — Thu, 04 Sep 2008 20:12:25 -0500


	$200,990.00 3 Bed 2 Bath 2,030 Bldg. Sq. Ft. 302 Houston Street Lavon, TX 75166 Schools Community View Property Website Contact Seller Email this ad to a friend Mortgage Calculator

Description

GRAND HERITAGE

This resort style community offers a luxurious clubhouse, with a 300,000 gallon swimming center, state of the art fitness center, gaming rooms, computer labs, ballrooms, meeting rooms plus more!

Convienent to Highway 30, George Bush Turnpike, Highway 78 and 380. Just minutes north of the brand new Firewheel outdoor mall and shopping center.

This home has beautiful vaulted ceilings, nice back yard view that backs up to nice wooded area. Ceramic tile in all wet areas, granite,security system, sprinkler system and much much more.

Additional Details

Ceramic Tile

Fireplace

Full Sodded Yard

Granite Surface

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Swimming Pool

Seller Profile
Bowen Family Homes @ Grand Heritage 204 San Jacinto Lavon, TX 75166 972.767.6464 bowenfamilyhomes.grandheritage@gmail.com More listings from this Seller ...

Seller Profile

Bowen Family Homes @ Grand Heritage
204 San Jacinto
Lavon, TX 75166
972.767.6464
bowenfamilyhomes.grandheritage@gmail.com

More listings from this Seller ...

New Home Marketing 2.0 Meets Real Estate's Zillow Monster!

Lance Sonka (281-818-2727) — Fri, 22 Jun 2007 14:14:58 -0500

In a previous article, I mentioned the forth coming Specindex.com release featuring use of the Zillow API in our featured real estate self-service classified listings.

Selling new home construction has been relatively easy for new home sales agents the past few years. A potential home buyer would purchase a new home - largely based on what the home builder's sales agent said the house was worth.

The only real obstacle standing in the way of the home builder getting the asking price for the property, would be an occasional maverick appraisal company trying to urk out property values within the new community. In those cases, either the home builder would lower the new home's sales price... or find a more agreeable property appraiser.

Zillow is changing how the real estate game is being played. Like adding instant replay to the NFL, there now exists a "time out" reference point for all parties involved in a real estate transaction to "review the call," before a final purchase determination is made.

While there is a strong argument on the accuracy of the "Zillow Zestimate," this new Real Estate 2.0 mammoth is not going to go away. Real Estate Professonals will have to learn to contend with - and learn to profit from this new consumer centric info portal.

Click Here to see a live example of how we've integrated the Specindex Home Builder Self-Service Classified New Home Marketing 2.0 Listing Tool with the Zillow API.

The Specindex is the only online marketplace where Home Builders and New Home Sales and Marketing experts socially network with other Real Estate industry professionals.

Editor's note: Specindex.com NOW SpecHomes.com

SpecHomes.com is excited for you to join us at our new Spec Homes Blog

Awesome 2-Story with Many Upgrades - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:50:38 -0600

Awesome 2-Story with Many Upgrades - Inventory Home
	$231,128.00 4 Bed 2.5 Bath 2,939 Bldg. Sq. Ft. 9206 Wild River Arlington, TX 76002 MLS 10937235 Lot Size 60 Sq. Ft. Schools Mansfield Year Built 2008 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

4 bedrooms, 2.5 baths, 2 dining, Formal Living, Media Room with raised platform & sconce lighting, covered patio, Granite counters and many more upgrades. Ready for March Move-In.

Photos, elevations &/or computer generated images are for illustration purposes.

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Granite Surface

Guttering

50% Complete

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

Beautiful 1 Story Home on Corner Homesite in Arlington! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:49:06 -0600

Beautiful 1 Story Home on Corner Homesite in Arlington! - Inventory Home
	$199,435.00 3 Bed 2 Bath 2,107 Bldg. Sq. Ft. 9110 Post Oak Arlington, TX 76002 MLS 10936215 Lot Size 60 Sq. Ft. Schools Mansfield Year Built 2008 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

3 bedroom, 2 bath, 2 living, 2 dining sitting on corner homesite. Granite countertops, Ceramic Tile throughout, covered patio, rounded corners, 42 inch cabinets, stainless steel undermount sink, 2 inch faux wood blinds, moen vertical spa, jetted tub in master....much more upgrades!

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Granite Surface

50% Complete

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

2-Story Home Ready for Immediate Move-In! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:48:04 -0600

2-Story Home Ready for Immediate Move-In! - Inventory Home
	$220,697.00 4 Bed 2.5 Bath 2,888 Bldg. Sq. Ft. 501 Valencia Arlington, TX 76002 MLS 10920041 Lot Size 60 Sq. Ft. Schools Mansfield Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

Exclusive home with granite countertops & undermount sink, study, 42 inch cabinets, accent interior paint, tile in wet & traffic areas, tile backsplash, garden tub with seperate shower, covered patio, full irrigation system with sod, security system, stone exterior design. 2+ advantage warranty!!!

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Granite Surface

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

2-Story Home on Oversized Homesite! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:46:59 -0600

2-Story Home on Oversized Homesite! - Inventory Home
	$222,420.00 4 Bed 2.5 Bath 3,209 Bldg. Sq. Ft. 9309 Shadowfax Arlington, TX 76002 MLS 10920012 Lot Size 60 Sq. Ft. Schools Mansfield Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

IMMEDIATE MOVE IN! 2-story home on oversized home site. Brick & stone exterior design. Fully landscaped with irrigation system. Ceramic tile in wet & traffic areas. Granite countertops with undermount sink. Covered patio, game room, media room. A must see home. Custom options without the custom price tag. Ask about out 2+ ADVANTAGE WARRANTY!

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Granite Surface

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

Gorgeous 2-Story Home with Game Room in Forney! - Home Site

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:44:37 -0600

Gorgeous 2-Story Home with Game Room in Forney! - Home Site
	$209,267.00 4 Bed 2.5 Bath 2,800 Bldg. Sq. Ft. 2003 Diamondback Forney, TX 75126 MLS 10914113 Lot Size 50 Sq. Ft. Schools Forney Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

4 bedroom, 2.5 bath, game room, covered patio, covered patio. Incredible upgrades, too many to list.

Photos, elevations & or computer generated images are for illustration purposes.

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Guttering

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

Spacious 2-Story Home with Stainless Steel Appliances! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:43:30 -0600

Spacious 2-Story Home with Stainless Steel Appliances! - Inventory Home
	$201,124.00 4 Bed 2.5 Bath 2,448 Bldg. Sq. Ft. 2034 Diamondback Forney, TX 75126 MLS 10914025 Lot Size 50 Sq. Ft. Schools Rockwall Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

Beautiful 2-story 4 bedroom, 3.5 bath, formal living. Kitchen has granite counters, tile backsplash, stainless steel appliances. Home has tile throughout, covered patio, upgrades galore.

Photos, elevations &/or computer generated images are for illustration purposes.

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Granite Surface

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

Beautiful 1-Story Home with Gourmet Kitchen! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:42:08 -0600

Beautiful 1-Story Home with Gourmet Kitchen! - Inventory Home
	$172,711.00 3 Bed 2 Bath 1,970 Bldg. Sq. Ft. 2115 Hartley Forney, TX 75126 MLS 10913597 Lot Size 50 Sq. Ft. Schools Rockwall Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

3 bedrooms, 2 baths, study, huge family room and covered patio with ceiling fan. Beautiful gourmet kitchen has granite countertops, 42 inch cabinets, tile backsplash, stainless steel appliances. Home has upgrades galore, too many to mention.

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Granite Surface

Guttering

50% Complete

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

Available Now! Signature Model Home Design! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:40:41 -0600

Available Now! Signature Model Home Design! - Inventory Home
	$202,074.00 4 Bed 3.5 Bath 2,448 Bldg. Sq. Ft. 2114 Hartley Forney, TX 75126 MLS 10883354 Lot Size 50 Sq. Ft. Schools Rockwall Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

Secluded owner s suite, gourmet island kitchen with 42 inch cabinets, extensive upgraded tile, diagonal tile backsplash & built-in microwave. Luxury owner's bath, 2 inch faux wood blinds, garage door opener!

Located in fabulous Travis Ranch & the Rockwall ISD!

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

2800 Square Foot Home Ready for Move-In - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:38:24 -0600

2800 Square Foot Home Ready for Move-In - Inventory Home
	$202,635.00 4 Bed 2.5 Bath 2,800 Bldg. Sq. Ft. 2009 Zavala Forney, TX 75126 MLS 10815231 Lot Size 50 Sq. Ft. Schools Forney Year Built 2007 View Property Website Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

2-story, The Tuscany. Approximately 2800 SF 4-2.5-2 & study. 1 Living and Expansive Gameroom, Oversized Covered Patio, Texas Basement, Secluded Owner's Suite, Gourmet Island Kitchen, 2 Inch Faux Wood Blinds, Garage Door Opener.

Photos, elevations & or computer generated images are for illustration purposes.

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Full Sodded Yard

Ready to Move In

Energy Star Certified

Landscaped

Sprinkler System

Seller Profile
Kimball Hill Homes Brittany Garritson 3010 LBJ Freeway, Suite 1100 Dallas, TX 75234 972-481-2215 brittanygarritson@khhcorp.com More listings from this member...

Beautiful, spacious home on golf course homesite! - Inventory Home

Lance Sonka (281-818-2727) — Tue, 04 Mar 2008 13:31:30 -0600

Beautiful, spacious home on golf course homesite! - Inventory Home
	$399,741.00 4 Bed 3.5 Bath 3,400 Bldg. Sq. Ft. 4505 Cervinia Drive Round Rock, TX 78664 Schools Round Rock ISD View Property Website Contact Seller Email this ad to a friend Mortgage Calculator

Description

Two story with gameroom and media room, study, front and rear covered patio, 20 tile and luxury carpet, 42 raised panel cabinets, granite gourmet kitchen, lighting upgrade and blinds. Available May.

Additional Details

Ceramic Tile

Covered Patio

Front Porch

Granite Surface

Upgraded Carpet

Seller Profile
Kimball Hill Homes Tiffany Amore 7800 Shoal Creek Blvd Ste 230-S Austin, TX 78757 512-421-3210 tamore@khhcorp.com More listings from this member...

Centex Home Builder Cy-Fair Cy-Woods Cypress Texas - Under Construction

Lance Sonka (281-818-2727) — Thu, 28 Feb 2008 16:19:16 -0600

Centex Home Builder Cy-Fair Cy-Woods Cypress Texas - Under Construction
	$220,529.00 4 Bed 2.5 Bath 2,625 Bldg. Sq. Ft. 19914 Folly Fields Drive Cypress, TX 77429 Lot Size 7,500 Sq. Ft. Schools Cy-Fair Year Built 2007 Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

Brand new Centex Estate Home in it's newest community in Northwest Houston in the Cy-Fair school District located in Cypress, Texas. Community to have adult pool, kid pool, lake with jogging trails, and large recreation area.
Ready to move in November 2007'.

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Front Porch

Full Sodded Yard

Granite Surface

Guttering

Upgraded Carpet

50% Complete

Energy Star Certified

Landscaped

Seller Profile
Steven Acquard 15314 Macy Dr Cypress, TX 77429 832-816-5230 steve.acquard@centexhomes.com More listings from this member...

New Centex Spec Home Cy-Fair Cy-Woods Cypress Texas - Spec Home

Lance Sonka (281-818-2727) — Thu, 28 Feb 2008 16:18:10 -0600

New Centex Spec Home Cy-Fair Cy-Woods Cypress Texas - Spec Home
	$257,795.00 4 Bed 3.5 Bath 3,630 Bldg. Sq. Ft. 19906 Folly Fields Dr Cypress, TX 77429 Lot Size 7,000 Sq. Ft. Schools Cy-Fair Year Built 2007 Contact Seller Email this ad to a friend Map (approx.) Mortgage Calculator

Description

Additional Details

Ceramic Tile

Covered Patio

Fireplace

Front Porch

Full Sodded Yard

Granite Surface

Guttering

Upgraded Carpet

50% Complete

Energy Star Certified

Landscaped

Seller Profile
Steven Acquard 15314 Macy Dr Cypress, TX 77429 832-816-5230 steve.acquard@centexhomes.com More listings from this member...